Waldorf Astoria Maldives
When an important Qatari group bought the hotel they decided to re-brand and re-launch the hotel. This luxury accommodation is nestled among the white sands and crystal blue waters and boasts 11 celebrated dining venues, a world-class spa sanctuary and a vast array of activities to choose from.
The group approached Slava Communication to arrange for models and influencers to visit the resort and secure high quality magazine placements. The WAMI also sought out our public relations expertise to explore further promotion opportunities for the resort.
After careful consideration of the resort’s target market and guest profile, we closed a deal with ELLE Russia for 2 covers starring Lena Perminova and Valery Kaufman. These were featured in both the print and online magazines. Following on from the success of this placement, we went on to secure an exclusive partnership with ELLE Russia to promote this luxury resort.
This targeted, select strategy for the resort served to enhance and refine their online presence and brand awareness as well as attract a large audience from their potential client profile.
- Cover editorial in ELLE Russia January 2020
- Cover editorial in ELLE Russia May 2020
- Ambassadors : Lena Perminova (2,2M followers) and Valery Kaufman (479K followers)
- Feature print and digital in ELLE Russia
- Social media reach
- 164,4K likes
- 354,3K video views
- 494,4K stories views
12 September 2021