Olivier Lebrun × GHD — Creative Content for GHD Chronos Launch
As part of the launch strategy for the new GHD Chronos straightener, we facilitated a creative partnership between hairstylist Olivier Lebrun and hair tool brand GHD.
The collaboration included the direction and production of introductory video content showcasing the product in action, with Olivier demonstrating his signature techniques and insights. The aim was to position GHD’s latest innovation through the lens of a trusted industry expert — making it accessible, desirable, and aligned with editorial-level hair artistry.
This project bridged product storytelling and creative influence, offering GHD high-value visual content rooted in both performance and credibility.
9 July 2025