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When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermo
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To en
How can customer experience save the luxury e-commerce market?
In an era where luxury e-commerce faces numerous challenges, one question stands out: how can a focus on custom
Leveraging technology to safeguard consumers: the Aura Blockchain Consortium
In today’s rapidly evolving marketplace, consumer trust is paramount. How can technology be designed to s
How to use User-Generated content effectively?
In today’s digital era, user-generated content (UGC) stands as a vital asset for brands seeking authentic
Navigating special days: a brand’s strategic approach
In the realm of marketing, participating in special days can either be a grand opportunity or a potential pitfa
Cultivating client loyalty: Miu Miu’s connection with Dr. Qin Huilan
Clienteling is pivotal for fashion brands aiming to deeply engage with customers. Miu Miu showcased this by inv
Captivating audiences: How can viral products drive brand success ?
In today’s dynamic marketing landscape, the path to brand success often revolves around the creation of v