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The rise of second-hand clothing – How the fashion resale market is shaking up the industry
The second-hand fashion market has always existed on the fringes, whether in the form of charity shops, or spec
The race to conquer the luxury beauty market
The luxury beauty market is booming, and some big names have taken note. From new marketing strategies to inter
Crisis Management in Fashion – How to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector
The Future of Fashion
The fashion industry is continually evolving, and its future looks set to stay on the same trajectory. Over the
Public Relations for Fashion Brands and Designers: How to Stand Out in a Competitive Industry
Fashion is a highly competitive industry, and as a fashion brand or independent designer, it is essential to ha
Is Your Business Ready for Google Analytics 4?
Since it was first launched in 2005, businesses across the world have used Google Analytics to monitor and enha
How to create a killer marketing strategy when you don’t have a budget
Many small companies and start-ups can’t afford to apportion a large amount of investment into their marketin
The Importance of Values for Brands
For any company, having strong brand values and communicating them to their audience is essential for growth an