SVPER, turning a technology proposition into a social-first video campaign
As part of SVPER’s wider international communications and fundraising campaign, Slava led the creative direction and production of a series of videos designed for the app’s ICO rollout.
SVPER combined video dating, real-time social interaction and blockchain technology. The creative challenge was to introduce that proposition through content that felt immediate and human rather than overly technical.
We developed a series of short-form teasers built around the app’s core promise: helping people move beyond passive online exchanges and connect in real life.
Slava directed the process from concept and scripting through to production and platform adaptation, ensuring that the videos reflected the same positioning being communicated through press, social media and investor materials.
Our role
Creative concept development
Video direction
Scriptwriting
Production coordination
Motion-graphics direction
Campaign copy
Social-first adaptations
Integration with the wider ICO campaign
The outcome
The videos became part of SVPER’s broader communications infrastructure, supporting its social-media rollout, bounty campaign and investor presentations.
By giving the campaign a recognisable visual and narrative language, the assets helped make a complex technology proposition more accessible across investor and consumer audiences.
9 July 2025