SVPER, international positioning and fundraising communications for a blockchain-based dating platform
SVPER was conceived as a video-first dating platform using blockchain technology and its native token to encourage real-life interaction.
Entering the highly competitive dating-app market required more than visibility. The company needed a clear proposition, an international community and a communications strategy capable of supporting its fundraising phase.
Slava advised the founders to position the concept around recognisable frustrations with existing dating platforms, including fake profiles, ghosting, and the disconnect between online conversations and real-world meetings.
We then led an integrated international campaign spanning press relations, social media, community growth, influencer activity and ICO communications.
The campaign created the visibility and community SVPER needed to raise funds for product development. Although the company did not ultimately release an MVP and later moved towards another project, the communications programme achieved substantial audience growth and international coverage during the fundraising period.
Our role
Positioning advisory
International communications strategy
Press relations
Social-media campaigns
Community growth
Influencer partnerships
ICO communications
Bounty-campaign coordination
Campaign results
44.5K campaign-generated followers
- 12.5K on Instagram
- 9K on LinkedIn
- 4K on Telegram
- 19K on Facebook
20K bounty-campaign participants
Coverage in more than 30 publications and websites
Funds raised towards product development
14 July 2025