Olivier Lebrun × K-Fashion Night × KERASILK, connecting professional haircare with fashion-week creativity
For Olivier Lebrun’s participation in K-Fashion Night in Paris, Slava secured a sponsorship partnership with premium haircare brand KERASILK.
Held across the Palais de Tokyo and The Westin Paris, K-Fashion Night brought Korean designers, technology and performance into the international fashion-week calendar.
As lead hairstylist, Olivier and his team developed the hair direction for the participating shows, including a presentation combining live performance with a virtual experience through the ZEPETO platform.
The partnership gave Olivier and his team access to the products required for the shows while placing KERASILK within a credible professional and fashion-led environment.
Slava identified the alignment between the artist, brand and event, secured the sponsorship and coordinated the relationship around the activation.
Our role
Sponsorship strategy
Brand-partner identification
Partnership negotiation
Talent representation
Product coordination
Brand, artist and event liaison
The outcome
KERASILK became the supporting haircare partner for Olivier Lebrun’s work at K-Fashion Night, with its products used by his team across shows at two prominent Paris venues.
The collaboration connected the brand with professional expertise, Korean fashion and an event exploring the relationship between physical and digital creativity.
9 July 2025