Olivier Lebrun × Marrakech International Film Festival × Innersense, a strategic red-carpet partnership
During the Marrakech International Film Festival, internationally recognised hairstylist Olivier Lebrun was working with a series of prominent actors, filmmakers and cultural figures appearing on the red carpet.
Slava identified an opportunity to connect Olivier’s artistry with a beauty brand whose products and values could support his work throughout the festival.
We secured and coordinated a product partnership with Innersense Organic Beauty, aligning Olivier with a brand known for its clean, conscious approach to professional haircare.
Throughout the festival, Olivier used Innersense products to style guests including Mads Mikkelsen, Asmae El Moudir, Leïla Slimani and Magalie Lépine-Blondeau.
The collaboration placed the products within a prestigious cultural setting while giving Olivier a relevant brand partner for his red-carpet work.
Rather than creating a standalone sponsorship moment, the products became part of the professional process behind each appearance.
Our role
Partnership identification
Brand outreach and negotiation
Talent representation
Product-sponsorship coordination
Festival activation
Brand and artist alignment
The outcome
The partnership connected an internationally active hairstylist, a conscious professional beauty brand and one of the film industry’s most prestigious cultural events.
Innersense products were used across multiple high-profile red-carpet preparations, generating authentic brand association through Olivier’s work and the personalities he styled.
9 July 2025