McWin Capital Partners, investor communications and media relations in Spain
McWin Capital Partners is a specialist private investment firm focused on the food-service and food-technology sectors.
Ahead of its investor General Assembly in Madrid in 2025 and 2026, McWin needed to communicate a series of significant business developments to the Spanish market with clarity and relevance.
These included the successful close of its Food Tech Fund, a strategic alliance with Mahou San Miguel, their funding in InCapto and new investments in some of the sector’s most promising companies.
Working in collaboration with financial communications agency Gracechurch Group, Slava led the Spanish-market press activity surrounding the event.
Our role was to translate multiple corporate and investment announcements into a coherent local media narrative, connecting McWin’s milestones with wider conversations around food innovation, investment and the future of the sector.
We coordinated targeted outreach, interviews and media opportunities designed to strengthen McWin’s visibility among Spanish business, investment and industry audiences.
Our role
Spanish-market communications
Media narrative development
Press relations
Journalist targeting and outreach
Interview coordination
Local support during the General Assembly
Collaboration with McWin’s international communications team
The outcome
The work created a focused media moment around McWin’s presence in Madrid, bringing its fundraising, leadership and investment developments together under one clear narrative for the Spanish market.
It also established Slava as McWin’s local communications partner, working alongside its international financial PR agency to ensure that global messages were translated effectively for local stakeholders.
13 July 2025