Olivier Lebrun × GHD Chronos, expert-led content for a product launch
For the launch of the GHD Chronos professional straightener, Slava facilitated a creative collaboration between GHD and internationally recognised hairstylist Olivier Lebrun.
The objective was to introduce the product through the perspective of an experienced professional, demonstrating its performance while giving the content the credibility and precision of editorial-level hair artistry.
Slava directed and produced a series of introductory videos in which Olivier presented the Chronos, demonstrated his techniques and explained how the tool could be used to achieve different results.
We coordinated the relationship between the brand and the artist, then led the content process from concept through to delivery, ensuring that product information, professional expertise and visual execution worked together.
Our role
Partnership facilitation
Talent representation
Creative concept
Video direction
Content production
Product-storytelling development
Brand and artist coordination
The outcome
The collaboration gave GHD launch content grounded in authentic professional use rather than conventional product demonstration.
For Olivier, it provided an opportunity to share his expertise through an established professional hair brand, reinforcing his position at the intersection of technical authority and creative artistry.
9 July 2025