MediConnect ICO

MediConnect ICO

MediConnect is a revolutionary blockchain solution built on the Stratis platform that is set to revolutionise the management and tracking of medication in the UK. Crucially, it will prevent the over-prescription of medication and enable its traceability throughout the supply chain. While the product itself might be trailblazing, it doesn’t naturally set the social media world alight. The company, therefore, turned to us to support its ICO by overhauling its social media strategy, executing the bounty campaign and raising MediConnect’s profile among key target media.
Upon auditing the company’s marketing strategy, we found that social media posting was inconsistent and had low engagement rates, primarily due to a lack of news to share with the audience. Our discussions with MediConnect established that it has a strong social responsibility focus in its business vision. We decided to leverage this angle and build a community around tackling subscription drug abuse as well as more general addiction industries. The audience was divided into two key segments: those who suffered from addiction issues and those who didn’t suffer from addiction but wished to support the cause and those who did.
On social media, we focused on spreading the word about prescription drug abuse, an issue that not many people are aware of, despite the very real dangers that exist. To support this narrative, we shared insightful statistics surrounding the issue as well as recovery stories, many of which were shared by the community members.
We also launched a bounty campaign to support the ICO and engage the crypto community, as well as expanding the organisational outreach on social media.
This new angle and integrated social media strategy brought tangible results, with the company raising funds of 100 BTC and 383K STRATS. MediConnect’s profile was raised on key platforms, including Twitter and Facebook. Press hits in various publications were achieved.

Some Stats:

Social media campaign brought:

• +3.5K likes on Facebook
• +3k followers on Twitter with average 80K monthly impressions on Twitter and 1,5% engagement rate
• 5k users participated in the bounty campaigns and performed 70k actions

Press Hits in Fintech Finance, Health Tech Digital, Proactive Investors, Coin Rivert, Crypto Ninjas, MedTech Engine, UKTN, Health Europa, Digital Health Age