Jean-Baptiste Fort × SVPER, media training for a technology founder
Ahead of SVPER’s fundraising campaign, co-founder Jean-Baptiste Fort needed to communicate an ambitious and technically complex proposition to journalists, investors and public audiences.
SVPER combined video, social networking and blockchain technology within a new dating platform. The challenge was to explain how these elements worked together without allowing the technology to obscure the practical value of the product.
Slava worked directly with Jean-Baptiste to refine his key messages, strengthen his investor narrative and prepare him for interviews and public-speaking opportunities.
The media training focused on turning technical explanations into clear, accessible answers while helping him communicate the company’s vision with greater confidence and consistency.
This preparation was coordinated with the wider press strategy, ensuring that the messages introduced through outreach were carried through into interviews by an informed and credible spokesperson.
Our role
Founder media training
Key-message development
Investor-narrative refinement
Interview preparation
Public-speaking preparation
Press-strategy alignment
The outcome
Jean-Baptiste emerged as a more confident and consistent spokesperson, equipped to explain SVPER’s technology, market proposition and ambitions to both media and investor audiences.
His appearances included an interview with Proactive Investors during a pivotal period in the company’s fundraising communications.
10 July 2025