MediConnect ICO

MediConnect, building a purpose-led community around a complex healthtech proposition

MediConnect was a blockchain-based platform developed on Stratis to improve medication traceability within the UK pharmaceutical supply chain and help address the over-prescription of medication.

Ahead of its ICO, the company needed to build visibility among investors, the crypto community and specialist media. However, the technical proposition alone was not generating consistent engagement across its digital channels.

Slava audited the existing marketing and social-media activity and identified a more human narrative within the company’s mission: the social impact of prescription-drug misuse and the need for greater accountability throughout the medication supply chain.

We repositioned the digital conversation around that issue, creating content that combined educational statistics, community stories and information about addiction and recovery.

The strategy was designed for two connected audiences: people directly affected by addiction and those motivated to support greater awareness and prevention.

Alongside the editorial and social-media strategy, Slava managed a bounty campaign to engage the crypto community and support the wider fundraising communications. We also led targeted press outreach across fintech, healthtech, blockchain and digital-health media.

Our role

Digital communications audit
Social-media strategy
Purpose-led narrative development
Content strategy and production
Community development
Bounty-campaign management
ICO communications
Specialist press relations

Campaign results

100 BTC and 383K STRATS raised

3.5K new Facebook likes

3K new Twitter followers

80K average monthly Twitter impressions

1.5% Twitter engagement rate

5K bounty-campaign participants

70K campaign actions completed

Media coverage included Fintech Finance, Health Tech Digital, Proactive Investors, CryptoNinjas, MedTech Engine, UKTN, Health Europa and Digital Health Age.

The campaign gave a highly technical proposition a more accessible and socially relevant narrative, connecting the technology to the human problem it was intended to address.