Jean-Louis Sabaji FW22, producing an underwater couture vision in Lebanon
For Jean-Louis Sabaji’s Fall/Winter 2022 Couture collection, photographer Jean-Baptiste Fort developed an editorial concept inspired by a magical underwater kingdom.
Bringing that vision to life required a model, location and production environment capable of matching the theatrical quality of the collection.
Slava supported the project through targeted casting and on-the-ground production in Lebanon, connecting the creative direction developed with Jean-Baptiste to the people and resources required in Beirut.
The shoot starred model Marianne Fonseca and brought together couture, movement and an imagined underwater world within a distinctive editorial narrative.
Slava coordinated the casting and local production process, helping maintain continuity between the original vision and its execution across Paris and Beirut.
Our role
Targeted model casting
Local production in Lebanon
Paris–Beirut coordination
Creative-team coordination
Shoot logistics
On-set production support
The outcome
The production resulted in a visually distinctive editorial for Jean-Louis Sabaji’s FW22 Couture collection, starring Marianne Fonseca and subsequently featured by Vogue Arabia.
The project demonstrated how an ambitious creative concept could be translated across countries, teams and production constraints without losing the strength of its original vision.
31 October 2022