KÔYÉ, launching an independent fashion brand through one coherent vision
KÔYÉ is an independent fashion brand conceived in Paris and produced near Barcelona by founder Alicia Issaka.
Rooted in quiet luxury and a vision of women “en majesté,” the brand needed a launch strategy capable of expressing both the refinement of its collections and the perspective of the woman behind them.
Slava led the launch across brand communications, founder positioning, press relations, influencer outreach and creative production.
We developed the narrative around KÔYÉ’s Parisian sensibility, local production and distinctive representation of femininity, then translated that positioning across media outreach, digital communications and Alicia’s public profile.
Slava also produced and art-directed the first lookbook for the La Muse collection. From casting and creative-team selection to visual direction and production, the shoot established an image language that could introduce the brand consistently across press, social media and commercial materials.
Rather than treating the founder story, lookbook and launch campaign as separate initiatives, we developed them as one connected brand introduction.
Our role
Launch strategy
Brand positioning and messaging
Founder positioning
International press relations
Influencer outreach
Lookbook art direction
Casting and creative-team coordination
Shoot production
Digital tone and content direction
The outcome
KÔYÉ launched with a coherent narrative and visual identity supported by extensive international editorial visibility.
Coverage in +40 magazines and newspapers included Vogue Portugal, ELLE Lithuania, Harper’s Bazaar Serbia, Love Happens, LUXUO, Los Angeles Wire, Odalisque, Moevir and Glamour Bulgaria, among other fashion and luxury publications.
The campaign gave the emerging brand both the creative assets and media presence required to establish its point of view beyond its first collection.
Team credits:
Model 1 – Sofiia Yakymenko @ya_sofiiaa
Model 2 – Eva Gordienko @evaeyes
Model 3 – Blessing Thomas @blessing_thomas001
Model agency – @le_troch
Photographer – Jean Baptiste Fort @jbfort_photography
Creative director – Elena Fort @elenafort
Stylist – Paloma Monago @palomamonago
Makeup Artist & Hair Stylist – Anastasiia Babii @nastia.mua
Makeup & Hair Assistant – Laura Portillo @la.brillo
Videographer – Katya Kolesnykova @zkolra
Photographer Assistant – Nolan Grau
Producer – Laura Jouve @lvictoriaj
Styling Assistant – Emilien Cuenot
Production Company – Slava Communication @slavacommunication
12 June 2024