Dorina SS17

Dorina SS17, campaign production, scouting and casting

For Dorina’s Spring/Summer 2017 campaign, Slava managed the local production, scouting and casting required to bring the creative direction to life.

Working closely with fashion editor and stylist Sandra Escala, we identified the right profiles and production environment for the collection, then coordinated the practical elements surrounding the shoot.

Our role was to create the conditions in which the creative team could work effectively—from the early search and selection process through to production delivery.

Our role

Location scouting
Casting
Local production
Creative-team coordination
Shoot logistics
On-set management

Creative team

Fashion Editor / Stylist: @sandra_escala
Hair Stylist: @montseribalta
Producer: @lvictoriaj @slavacommunication

The outcome

The production delivered Dorina’s Spring/Summer 2017 campaign through a coordinated local team, casting and setting aligned with the collection’s creative direction.