Remy Robotics — Digital Communication & Brand Narrative
For Remy Robotics and its family of dark kitchen brands, we led a complete refresh of the digital communication strategy. Our mission: reshape the narrative to move beyond clichés of “fake food” and reposition Remy as a tech-forward food company using robotics and AI to enable healthier, more efficient meals.
We clarified the identity of each sub-brand on social media, adjusted their tone and positioning, and developed content strategies aligned with real consumer values. At the brand level, we elevated the company’ messaging to emphasize innovation, wellness, and the human benefits of the dark kitchens behind the technology.
18 November 2021