SVPER — Brand strategy, press, and full communication for a blockchain-based dating app
SVPER trusted Slava to lead the international communication and launch strategy for its bold new dating app, which leverages video and blockchain technology to foster real-life connections — and reward users through its native SVP token.
Our team oversaw everything from press relations, social media, and ICO communications, to strategic advisory on the app’s positioning in a saturated market.
Through a deep dive into user behavior and competitive landscape, we reframed SVPER’s value proposition to address common frustrations: fake profiles, ghosting, and a disconnect between digital and real-world dating. We positioned the app not just as a dating platform, but as a social tool to meet in real time, aligning with evolving social expectations.
We then executed a 360° communication plan including a crypto bounty campaign, targeted social media growth, influencer partnerships, and international press outreach.
Results:
- +45K followers in 3 months across all platforms
- 20K participants in the bounty campaign
- Coverage in 30+ international outlets
- Successful fundraising and app launch with a strong digital identity
This project combined everything we do best — clear positioning, press visibility, and creative execution — to build momentum for a tech product with disruptive potential.
14 July 2025