Waldorf Astoria Maldives — Strategic media partnership with ELLE Russia
To enhance the international profile of the Waldorf Astoria Maldives, Slava Communication orchestrated a high-impact collaboration with ELLE Russia, resulting in two exclusive cover stories and editorials featuring Lena Perminova and Valery Kaufman.
Our role spanned placement negotiation, full production coordination, and strategic visibility management — including ensuring influencer amplification across the featured models’ social media platforms.
After carefully studying the resort’s target audience and market positioning, we secured the ideal media partner to resonate with aspirational Russian-speaking travelers. ELLE Russia provided both print and digital exposure, along with a travel feature spotlighting the resort as a destination of choice.
This bespoke campaign elevated the hotel’s brand image while generating awareness among a high-value clientele, blending fashion influence with luxury hospitality in a way that was both elegant and commercially relevant.
25 May 2022