SVPER — Creative video direction & teasers for ICO campaign
As part of our integrated support for SVPER’s international launch, we led the creative direction and production of a series of videos and teasers to build anticipation for the app’s ICO (Initial Coin Offering).
Our goal was to translate complex blockchain technology into a compelling narrative that could connect emotionally — and visually — with both crypto investors and future users.
We designed short-form video content to support the app’s vision of spontaneous, real-life social interaction. Each video reinforced SVPER’s unique positioning in a saturated dating market, emphasizing authenticity, transparency, and real-time engagement.
Deliverables included:
- Concept and scripting for teaser videos
- On-brand motion graphics and copy
- Social-first cutdowns for use across digital platforms
- Integration into wider ICO communications strategy
These assets became key tools in the brand’s bounty campaign, investor pitches, and social media rollout, amplifying visibility and anchoring SVPER’s message with bold, human-centered storytelling.
9 July 2025