Turning a founder story into a brand story.
When a founder’s personal story is extraordinary, it can easily overshadow the business itself.
For Unicosmetics, a beauty brand focusing on glosses, our challenge wasn’t simply launching a new beauty brand. It was about ensuring the market recognised the company’s quality beyond the age of its founder.
We developed the strategic positioning, messaging and communications framework that introduced Unicosmetics as a credible, long-term beauty brand while preserving the authenticity that made its founder’s journey so compelling.
Because remarkable founders deserve remarkable brands, not headlines that fade.
Capabilities
Brand Positioning • Founder Positioning • Launch Strategy • Brand Messaging • PR Strategy
20 July 2026