Why earned media remains the most powerful lever for brands
Credibility can’t be bought; it has to be earned. And in a landscape saturated with sponsored content, earned media remains one of the most powerful tools for strengthening a bra
Cannes isn’t just a red carpet but a global PR opportunity
The Cannes Film Festival is no longer just a backdrop for movie stars on promotional tours. Over the years, it has become an exceptionally effective platform for brand expression.