Borrowed reputation and the choice of brand ambassador
A brand ambassador lends more than an audience. They bring the meanings already attached to their name: taste, expertise, humour, status, values, controversy and history. Once the
Should every founder be the face of their company?
No. Not every founder should be the face of their company. Some businesses need a founder’s voice to earn trust. Others need it kept out of the way. The decision belongs to s
What makes a founder unforgettable
Unforgettable founders don’t just build companies. They build meaning systems around themselves — ecosystems of trust, emotion, and coherence that outlive any campaign. When au
Why personal PR will define the next decade of brand building
Influence no longer lives in institutions. It lives in people — and that’s both an opportunity and a responsibility. The 2025 Edelman Trust Barometer confirms what’s been unf
How PR supports company pivots
In the life of every company, there comes a moment when the current trajectory is no longer the right one. Market conditions shift, new technologies disrupt established models, and
PR for fashion brands and designers: How to cut through the noise with substance and style
In a fashion landscape where trends shift overnight and visibility can feel performative, true differentiation lies in something deeper: strategic presence. For fashion brands and