Public Relations for Fashion Brands and Designers: How to Stand Out in a Competitive Industry
Fashion is a highly competitive industry, and as a fashion brand or independent designer, it is essential to have a strong public relations strategy in place to help you stand out
The Importance of Values for Brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
How Data Can Enhance the B2C Consumer Experience and Drive Performance
Data and Analytics capabilities are more effective than ever. And yet many B2C companies are failing to leverage the power of the tools at their disposal. In the fashion sector, du
Developing A Content Strategy to Drive Sales and Leads
Content is crucial. So how do you know that you’re pursuing the best strategy to drive sales? At Slava Communication we make it our business to develop the strategy that fits you
Social Media and the Stock Market
They’ve made their presence felt when it comes to affecting the fortunes of companies in the domains of travel, fashion and lifestyle to name but a few. Now influencers and socia
Using Social Media to Secure B2B Investment
Securing investment is one of the greatest challenges in a company’s journey and while social media hasn’t conventionally been viewed as a significant factor in attracting fina
How Gen Z is setting the bar for social media marketing
If you had to summarise Gen Z in one word, it wouldn’t be easy. After Millennials dominated consumer culture for years, the torch has been passed down to the new generation defin
Influencers, social media and PR: The recipe for a successful marketing campaign
The power of the influencer is anything but in decline. We witnessed it throughout 2020 as the UK government and the NHS partnered with content creators to fight the war against mi