Leveraging technology to safeguard consumers: the Aura Blockchain Consortium
In today’s rapidly evolving marketplace, consumer trust is paramount. How can technology be designed to safeguard consumer interests while fostering sustainable practices? Th
Blockchain and the Future of Fashion?
Sustainability and supply chain transparency within the fashion industry are two key issues that brands need to tackle as consumers increasingly hold companies to account when it c
Influencers, social media and PR: The recipe for a successful marketing campaign
The power of the influencer is anything but in decline. We witnessed it throughout 2020 as the UK government and the NHS partnered with content creators to fight the war against mi