When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
In the evolving universe of fashion, it’s no longer enough to launch a product — you have to build a movement. And increasingly, the fastest route to cultural capital is not a