Cultivating client loyalty: Miu Miu’s connection with Dr. Qin Huilan
Clienteling is pivotal for fashion brands aiming to deeply engage with customers. Miu Miu showcased this by inviting Dr. Qin Huilan to its Paris Fashion Week show, emphasising pers
Captivating audiences: How can viral products drive brand success ?
In today’s dynamic marketing landscape, the path to brand success often revolves around the creation of viral products that captivate consumers. Analysing the triumphs of Rho
The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
How to blend virtual and reality to transform communication in the fashion industry
In a landscape where fashion meets technology, powerhouse brands are making headlines for their groundbreaking approaches to engagement and innovation. Earlier this year, Tommy Hil
The strategic alliance of luxury brands with gaming platforms
In a paradigm-shifting move, Tommy Hilfiger has plunged into the gaming universe, launching today “Fashion Verse,” a mobile styling game set to revolutionise the inters
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
The athleisure clothing market’s trajectory toward continued expansion is underscored by various factors, including the increasing demand for sustainable and innovative produ
The rise of second-hand clothing – How the fashion resale market is shaking up the industry
The second-hand fashion market has always existed on the fringes, whether in the form of charity shops, or specialised vintage resale boutiques, but now this sector that has always
The Future of Fashion
The fashion industry is continually evolving, and its future looks set to stay on the same trajectory. Over the next few years, technology and sustainability are expected to play a
Blockchain and the Future of Fashion?
Sustainability and supply chain transparency within the fashion industry are two key issues that brands need to tackle as consumers increasingly hold companies to account when it c