The power of AI, hyper-personalisation, and enhanced communication in elevating consumer satisfaction
In today’s retail world, technology shapes consumer expectations for faster, more accurate, and personalised experiences. Despite advancements, a significant gap remains betw
The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,