When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
How can customer experience save the luxury e-commerce market?
In an era where luxury e-commerce faces numerous challenges, one question stands out: how can a focus on customer experience save the luxury e-commerce market? This question gains
How to use User-Generated content effectively?
In today’s digital era, user-generated content (UGC) stands as a vital asset for brands seeking authentic connections with their audience. To effectively utilize UGC, busines
Navigating special days: a brand’s strategic approach
In the realm of marketing, participating in special days can either be a grand opportunity or a potential pitfall for brands. Understanding how to navigate these occasions effectiv
Cultivating client loyalty: Miu Miu’s connection with Dr. Qin Huilan
Clienteling is pivotal for fashion brands aiming to deeply engage with customers. Miu Miu showcased this by inviting Dr. Qin Huilan to its Paris Fashion Week show, emphasising pers
Captivating audiences: How can viral products drive brand success ?
In today’s dynamic marketing landscape, the path to brand success often revolves around the creation of viral products that captivate consumers. Analysing the triumphs of Rho
The power of AI, hyper-personalisation, and enhanced communication in elevating consumer satisfaction
In today’s retail world, technology shapes consumer expectations for faster, more accurate, and personalised experiences. Despite advancements, a significant gap remains betw
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
How to blend virtual and reality to transform communication in the fashion industry
In a landscape where fashion meets technology, powerhouse brands are making headlines for their groundbreaking approaches to engagement and innovation. Earlier this year, Tommy Hil
Mastering social media dynamics for luxury brands in 2024
In a world where luxury and digital intertwine, how are the titans of the fashion and luxury industry shaping their narrative on social media ? And what is steering their digital p