Is Your Business Ready for Google Analytics 4?
Since it was first launched in 2005, businesses across the world have used Google Analytics to monitor and enhance their website performance. The tools within Universal Analytics a
How to create a killer marketing strategy when you don’t have a budget
Many small companies and start-ups can’t afford to apportion a large amount of investment into their marketing activity, but they still need to be seen to grow their business and
The Importance of Values for Brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
How Data Can Enhance the B2C Consumer Experience and Drive Performance
Data and Analytics capabilities are more effective than ever. And yet many B2C companies are failing to leverage the power of the tools at their disposal. In the fashion sector, du
Developing A Content Strategy to Drive Sales and Leads
Content is crucial. So how do you know that you’re pursuing the best strategy to drive sales? At Slava Communication we make it our business to develop the strategy that fits you
How to Retain B2B Clients with Content Marketing
Content Marketing is an essential element of any B2B company’s marketing strategy. Great content that is thoughtfully designed, created and disseminated via the relevant channels
Social Media and the Stock Market
They’ve made their presence felt when it comes to affecting the fortunes of companies in the domains of travel, fashion and lifestyle to name but a few. Now influencers and socia
Using Social Media to Secure B2B Investment
Securing investment is one of the greatest challenges in a company’s journey and while social media hasn’t conventionally been viewed as a significant factor in attracting fina
How Gen Z is setting the bar for social media marketing
If you had to summarise Gen Z in one word, it wouldn’t be easy. After Millennials dominated consumer culture for years, the torch has been passed down to the new generation defin
Exclusivity 101: How to market a luxury brand
When thinking of luxury, a few words come to mind: exclusive, expensive, exceptional. Luxury brands represent the best of their field whether that is high fashion or expensive cars