Exclusivity 101: How to market a luxury brand
When thinking of luxury, a few words come to mind: exclusive, expensive, exceptional. Luxury brands represent the best of their field whether that is high fashion or expensive cars
5 Reasons Why Luxury Brands Should be Embracing TikTok
Since TikTok exploded onto the social media scene in 2017, it has been downloaded over 2.6 billion times and is the platform of choice for Generation Z, boasting the highest engage
Influencers, social media and PR: The recipe for a successful marketing campaign
The power of the influencer is anything but in decline. We witnessed it throughout 2020 as the UK government and the NHS partnered with content creators to fight the war against mi