Borrowed reputation and the choice of brand ambassador
A brand ambassador lends more than an audience. They bring the meanings already attached to their name: taste, expertise, humour, status, values, controversy and history. Once the
Should every founder be the face of their company?
No. Not every founder should be the face of their company. Some businesses need a founder’s voice to earn trust. Others need it kept out of the way. The decision belongs to s
Your reputation is already a story, you just haven’t written it yet
Executives often think reputation is something they will “get to” once the business is stable, the board is aligned, or the next quarter is closed. But reputation does not wait
What makes a founder unforgettable
Unforgettable founders don’t just build companies. They build meaning systems around themselves — ecosystems of trust, emotion, and coherence that outlive any campaign. When au
Why personal PR will define the next decade of brand building
Influence no longer lives in institutions. It lives in people — and that’s both an opportunity and a responsibility. The 2025 Edelman Trust Barometer confirms what’s been unf
Building reputation in the age of distrust
In a world where doubt has become the default and cynicism spreads at the speed of a viral tweet, reputation is no longer a passive asset — it is a battleground. Leadership teams
How PR supports company pivots
In the life of every company, there comes a moment when the current trajectory is no longer the right one. Market conditions shift, new technologies disrupt established models, and
Why brilliant founders stay invisible — and what it costs them
In every era, there are architects whose influence shapes industries but whose names rarely grace headlines. Their vision is embedded in the DNA of thriving companies, innovative p
Beyond vanity: Personal PR as vision and investment
There is a persistent myth at the highest levels of business: that Personal PR is mere ego-stroking, an indulgence for the image-obsessed. The reality, as every forward-thinking le
Why CEOs and founders must lead in public
In today’s hyper-connected world, leadership doesn’t end at the boardroom door. It extends into the digital sphere, media headlines, and the conversations that shape culture. V