Public Relations for Fashion Brands and Designers: How to Stand Out in a Competitive Industry
Fashion is a highly competitive industry, and as a fashion brand or independent designer, it is essential to have a strong public relations strategy in place to help you stand out
The Importance of Values for Brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
Social Media and the Stock Market
They’ve made their presence felt when it comes to affecting the fortunes of companies in the domains of travel, fashion and lifestyle to name but a few. Now influencers and socia
Using Social Media to Secure B2B Investment
Securing investment is one of the greatest challenges in a company’s journey and while social media hasn’t conventionally been viewed as a significant factor in attracting fina
Walking the line between Cultural Appropriation and Cultural Appreciation in Fashion
In the fast-moving world of fashion with its constant pressure for new collections, designers of both luxury and high street fashion draw inspiration from everywhere. Many lines wi
Digital World and Music Industry, the New Importance of PR
The rise of streaming platforms and social media, along with the impact of major world events, has completely shaken up the role of PR within the music industry. Traditionally focu
The Middle East Fashion Market and the Rise of Modest Fashion
Modest fashion first sashayed down the world’s catwalks in 2018, heralding a turning point for the representation of Muslim fashion within the industry. This fast-growing sector