How brands are reinventing fashion shows to meet new consumer expectations and technological innovations
Fashion Weeks have always held a central place in the fashion industry. These events, once reserved for industry professionals, were the pinnacle where designers presented their co
The evolution of celebrity-sportswear partnerships
In recent years, the landscape of sportswear marketing has undergone a dramatic transformation, marked by the rise of celebrity-sportwear partnerships and the growing influence of
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra
How to use User-Generated content effectively?
In today’s digital era, user-generated content (UGC) stands as a vital asset for brands seeking authentic connections with their audience. To effectively utilize UGC, busines
Captivating audiences: How can viral products drive brand success ?
In today’s dynamic marketing landscape, the path to brand success often revolves around the creation of viral products that captivate consumers. Analysing the triumphs of Rho
The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
Crisis Management in Fashion – How to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
Public Relations for Fashion Brands and Designers: How to Stand Out in a Competitive Industry
Fashion is a highly competitive industry, and as a fashion brand or independent designer, it is essential to have a strong public relations strategy in place to help you stand out
The Importance of Values for Brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran