Why earned media remains the most powerful lever for brands
In a landscape overrun by noise, credibility cuts through. And in 2025, few things signal credibility more quietly — and more powerfully — than earned media. Not bought. Not bo
Cannes isn’t just a red carpet but a global PR opportunity
The Cannes Film Festival is no longer simply a red carpet for cinema’s elite. It has become a battleground for cultural relevance — a live experiment in visibility, image archi
Digital presence isn’t optional, it’s your first impression
In 2025, introductions no longer begin with a handshake. They begin with a Google search. Before the meeting, the pitch, or the follow-up email, someone is already forming an opini
Why visibility is the new currency for founders and CEOs
In 2025, the distinction between brand and founder has blurred into irrelevance. For better or worse, people no longer follow companies. They follow individuals. Visionaries. Decis
The great designer shuffle: when creative direction becomes market strategy
In fashion, nothing signals transformation quite like a change in creative leadership. With every season, luxury houses recalibrate their futures through a game of high-stakes musi
The evolution of celebrity-sportswear partnerships
In recent years, the landscape of sportswear marketing has undergone a dramatic transformation, marked by the rise of celebrity-sportwear partnerships and the growing influence of
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra
The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
In the evolving universe of fashion, it’s no longer enough to launch a product — you have to build a movement. And increasingly, the fastest route to cultural capital is not a