Cannes isn’t just a red carpet but a global PR opportunity
The Cannes Film Festival is no longer simply a red carpet for cinema’s elite. It has become a battleground for cultural relevance — a live experiment in visibility, image archi
Digital presence isn’t optional, it’s your first impression
In 2025, introductions no longer begin with a handshake. They begin with a Google search. Before the meeting, the pitch, or the follow-up email, someone is already forming an opini
Why visibility is the new currency for founders and CEOs
In 2025, the distinction between brand and founder has blurred into irrelevance. For better or worse, people no longer follow companies. They follow individuals. Visionaries. Decis
The evolution of celebrity-sportswear partnerships
In recent years, the landscape of sportswear marketing has undergone a dramatic transformation, marked by the rise of celebrity-sportwear partnerships and the growing influence of
When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
In the evolving universe of fashion, it’s no longer enough to launch a product — you have to build a movement. And increasingly, the fastest route to cultural capital is not a
PR for fashion brands and designers: How to cut through the noise with substance and style
In a fashion landscape where trends shift overnight and visibility can feel performative, true differentiation lies in something deeper: strategic presence. For fashion brands and