When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra
How can customer experience save the luxury e-commerce market?
In an era where luxury e-commerce faces numerous challenges, one question stands out: how can a focus on customer experience save the luxury e-commerce market? This question gains
How to use User-Generated content effectively?
In today’s digital era, user-generated content (UGC) stands as a vital asset for brands seeking authentic connections with their audience. To effectively utilize UGC, busines
Navigating special days: a brand’s strategic approach
In the realm of marketing, participating in special days can either be a grand opportunity or a potential pitfall for brands. Understanding how to navigate these occasions effectiv