When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
How can customer experience save the luxury e-commerce market?
In an era where luxury e-commerce faces numerous challenges, one question stands out: how can a focus on customer experience save the luxury e-commerce market? This question gains
Leveraging technology to safeguard consumers: the Aura Blockchain Consortium
In today’s rapidly evolving marketplace, consumer trust is paramount. How can technology be designed to safeguard consumer interests while fostering sustainable practices? Th
Captivating audiences: How can viral products drive brand success ?
In today’s dynamic marketing landscape, the path to brand success often revolves around the creation of viral products that captivate consumers. Analysing the triumphs of Rho
Crisis Management in Fashion – How to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
Public Relations for Fashion Brands and Designers: How to Stand Out in a Competitive Industry
Fashion is a highly competitive industry, and as a fashion brand or independent designer, it is essential to have a strong public relations strategy in place to help you stand out
Blockchain and the Future of Fashion?
Sustainability and supply chain transparency within the fashion industry are two key issues that brands need to tackle as consumers increasingly hold companies to account when it c
Exclusivity 101: How to market a luxury brand
When thinking of luxury, a few words come to mind: exclusive, expensive, exceptional. Luxury brands represent the best of their field whether that is high fashion or expensive cars