The Importance of Values for Brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
Developing A Content Strategy to Drive Sales and Leads
Content is crucial. So how do you know that you’re pursuing the best strategy to drive sales? At Slava Communication we make it our business to develop the strategy that fits you
How Gen Z is setting the bar for social media marketing
If you had to summarise Gen Z in one word, it wouldn’t be easy. After Millennials dominated consumer culture for years, the torch has been passed down to the new generation defin
Exclusivity 101: How to market a luxury brand
When thinking of luxury, a few words come to mind: exclusive, expensive, exceptional. Luxury brands represent the best of their field whether that is high fashion or expensive cars
5 Reasons Why Luxury Brands Should be Embracing TikTok
Since TikTok exploded onto the social media scene in 2017, it has been downloaded over 2.6 billion times and is the platform of choice for Generation Z, boasting the highest engage
Influencers, social media and PR: The recipe for a successful marketing campaign
The power of the influencer is anything but in decline. We witnessed it throughout 2020 as the UK government and the NHS partnered with content creators to fight the war against mi
The Middle East Fashion Market and the Rise of Modest Fashion
Modest fashion first sashayed down the world’s catwalks in 2018, heralding a turning point for the representation of Muslim fashion within the industry. This fast-growing sector