When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
Navigating special days: a brand’s strategic approach
In the realm of marketing, participating in special days can either be a grand opportunity or a potential pitfall for brands. Understanding how to navigate these occasions effectiv
Captivating audiences: How can viral products drive brand success ?
In today’s dynamic marketing landscape, the path to brand success often revolves around the creation of viral products that captivate consumers. Analysing the triumphs of Rho
Is Your Business Ready for Google Analytics 4?
Since it was first launched in 2005, businesses across the world have used Google Analytics to monitor and enhance their website performance. The tools within Universal Analytics a
How to create a killer marketing strategy when you don’t have a budget
Many small companies and start-ups can’t afford to apportion a large amount of investment into their marketing activity, but they still need to be seen to grow their business and
Exclusivity 101: How to market a luxury brand
When thinking of luxury, a few words come to mind: exclusive, expensive, exceptional. Luxury brands represent the best of their field whether that is high fashion or expensive cars
Influencers, social media and PR: The recipe for a successful marketing campaign
The power of the influencer is anything but in decline. We witnessed it throughout 2020 as the UK government and the NHS partnered with content creators to fight the war against mi