The micro-desire effect behind every scroll and click
Today, it’s no longer the user searching for a product, it’s the product user that searches for embedded content designed to capture their attention. People once visited a webs
The great designer shuffle
Each season, the fashion world witnesses a constant rotation of creative directors at the helm of major luxury houses. These changes, whether anticipated or unexpected, redefine br
How brands are reinventing fashion shows to meet new consumer expectations and technological innovations
Fashion Weeks have always held a central place in the fashion industry. These events, once reserved for industry professionals, were the pinnacle where designers presented their co
The evolution and excellence of Oriental Haute Couture
Haute couture represents the apex of fashion artistry, where masterful craftsmanship intersects with profound artistic vision. While Paris has historically served as the epicenter
The evolution of celebrity-sportswear partnerships
In recent years, the landscape of sportswear marketing has undergone a dramatic transformation, marked by the rise of celebrity-sportwear partnerships and the growing influence of
From signature scents to fragrance wardrobes
Perfume is more than just a fragrance—it’s a statement, a memory, and for many, an extension of identity. Across cultures, how we wear perfume is deeply connected to our tradit
The media impact value, an essential indicator to elevate your fashion and luxury campaigns
In the world of fashion and luxury, every detail matters. Every photo, mention, or partnership can influence a brand’s perception and define its media impact. So, how can we meas
Behind the scenes: crafting a high-fashion campaign
Creating a high-fashion campaign is a complex, multifaceted process that demands expertise, creativity, and collaboration. Central to this process is the Director of Shoot and Prin
When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra