Building reputation in the age of distrust
In a world where doubt has become the default and cynicism spreads at the speed of a viral tweet, reputation is no longer a passive asset — it is a battleground. Leadership teams
How PR supports company pivots
In the life of every company, there comes a moment when the current trajectory is no longer the right one. Market conditions shift, new technologies disrupt established models, and
Why brilliant founders stay invisible — and what it costs them
In every era, there are architects whose influence shapes industries but whose names rarely grace headlines. Their vision is embedded in the DNA of thriving companies, innovative p
Beyond vanity: Personal PR as vision and investment
There is a persistent myth at the highest levels of business: that Personal PR is mere ego-stroking, an indulgence for the image-obsessed. The reality, as every forward-thinking le
Why CEOs and founders must lead in public
In today’s hyper-connected world, leadership doesn’t end at the boardroom door. It extends into the digital sphere, media headlines, and the conversations that shape culture. V
Why earned media remains the most powerful lever for brands
In a landscape overrun by noise, credibility cuts through. And in 2025, few things signal credibility more quietly — and more powerfully — than earned media. Not bought. Not bo
Cannes isn’t just a red carpet but a global PR opportunity
The Cannes Film Festival is no longer simply a red carpet for cinema’s elite. It has become a battleground for cultural relevance — a live experiment in visibility, image archi
Digital presence isn’t optional, it’s your first impression
In 2025, introductions no longer begin with a handshake. They begin with a Google search. Before the meeting, the pitch, or the follow-up email, someone is already forming an opini
Why visibility is the new currency for founders and CEOs
In 2025, the distinction between brand and founder has blurred into irrelevance. For better or worse, people no longer follow companies. They follow individuals. Visionaries. Decis
The great designer shuffle: when creative direction becomes market strategy
In fashion, nothing signals transformation quite like a change in creative leadership. With every season, luxury houses recalibrate their futures through a game of high-stakes musi