Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra
Cultivating client loyalty: Miu Miu’s connection with Dr. Qin Huilan
Clienteling is pivotal for fashion brands aiming to deeply engage with customers. Miu Miu showcased this by inviting Dr. Qin Huilan to its Paris Fashion Week show, emphasising pers
The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
How to blend virtual and reality to transform communication in the fashion industry
In a landscape where fashion meets technology, powerhouse brands are making headlines for their groundbreaking approaches to engagement and innovation. Earlier this year, Tommy Hil
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
In the evolving universe of fashion, it’s no longer enough to launch a product — you have to build a movement. And increasingly, the fastest route to cultural capital is not a
The race to conquer the luxury beauty market
The luxury beauty market is booming, and some big names have taken note. From new marketing strategies to internal reshuffles, as well as the launch of beauty lines from famous lux
Crisis management in fashion – how to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
PR for fashion brands and designers: How to cut through the noise with substance and style
In a fashion landscape where trends shift overnight and visibility can feel performative, true differentiation lies in something deeper: strategic presence. For fashion brands and
The Importance of values for brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran