Beyond the algorithm: the real role of influencers in modern PR
In a world where information travels faster than institutions, influence has found new hosts. No longer tethered to legacy media or polished press releases, credibility today is bu
Rewriting the score: why strategic PR now shapes music careers
The digital era has not just disrupted the music industry — it has redrawn its borders entirely. Streaming platforms, short-form video, and the collapse of traditional touring in
The Middle East fashion market and the rise of modest fashion
In 2018, modest fashion stepped onto the global stage — not as a novelty, but as a signal. Its emergence wasn’t simply about fabric or cut, but about representation, identity,