Why earned media remains the most powerful lever for brands
Credibility can’t be bought; it has to be earned. And in a landscape saturated with sponsored content, earned media remains one of the most powerful tools for strengthening a bra
Cannes isn’t just a red carpet but a global PR opportunity
The Cannes Film Festival is no longer just a backdrop for movie stars on promotional tours. Over the years, it has become an exceptionally effective platform for brand expression.
Why visibility is the new currency for founders and CEOs
In 2025, the line between personal brand and corporate identity is fading fast. Visibility is essential to leadership today. Founders and CEOs are no longer just strategic minds or
Can AI recognize “good taste”? When the algorithm becomes a style curator
In a world where trends are shaped as much by a TikTok feed as by a Paris runway, one question stands out: can we still talk about taste when algorithms are the ones sorting, ranki
The micro-desire effect behind every scroll and click
Today, it’s no longer the user searching for a product, it’s the product user that searches for embedded content designed to capture their attention. People once visited a webs
The great designer shuffle
Each season, the fashion world witnesses a constant rotation of creative directors at the helm of major luxury houses. These changes, whether anticipated or unexpected, redefine br
How brands are reinventing fashion shows to meet new consumer expectations and technological innovations
Fashion Weeks have always held a central place in the fashion industry. These events, once reserved for industry professionals, were the pinnacle where designers presented their co
The evolution and excellence of Oriental Haute Couture
Haute couture represents the apex of fashion artistry, where masterful craftsmanship intersects with profound artistic vision. While Paris has historically served as the epicenter
The evolution of celebrity-sportswear partnerships
In recent years, the landscape of sportswear marketing has undergone a dramatic transformation, marked by the rise of celebrity-sportwear partnerships and the growing influence of
From signature scents to fragrance wardrobes
Perfume is more than just a fragrance—it’s a statement, a memory, and for many, an extension of identity. Across cultures, how we wear perfume is deeply connected to our tradit