How brands are reinventing fashion shows to meet new consumer expectations and technological innovations
Fashion Weeks have always held a central place in the fashion industry. These events, once reserved for industry professionals, were the pinnacle where designers presented their co
The evolution of celebrity-sportswear partnerships
In recent years, the landscape of sportswear marketing has undergone a dramatic transformation, marked by the rise of celebrity-sportwear partnerships and the growing influence of
Behind the scenes: crafting a high-fashion campaign
Creating a high-fashion campaign is a complex, multifaceted process that demands expertise, creativity, and collaboration. Central to this process is the Director of Shoot and Prin
When sport meets fashion: a marketing crossroads
The Vogue World event, held at the iconic Place Vendôme, was a dazzling display of fashion and sports. Supermodels like Gigi Hadid and Kendall Jenner made dramatic entrances on ho
How can customer experience save the luxury e-commerce market?
In an era where luxury e-commerce faces numerous challenges, one question stands out: how can a focus on customer experience save the luxury e-commerce market? This question gains
Leveraging technology to safeguard consumers: the Aura Blockchain Consortium
In today’s rapidly evolving marketplace, consumer trust is paramount. How can technology be designed to safeguard consumer interests while fostering sustainable practices? Th
How to use User-Generated content effectively?
In today’s digital era, user-generated content (UGC) stands as a vital asset for brands seeking authentic connections with their audience. To effectively utilize UGC, busines
Navigating special days: a brand’s strategic approach
In the realm of marketing, participating in special days can either be a grand opportunity or a potential pitfall for brands. Understanding how to navigate these occasions effectiv
Cultivating client loyalty: Miu Miu’s connection with Dr. Qin Huilan
Clienteling is pivotal for fashion brands aiming to deeply engage with customers. Miu Miu showcased this by inviting Dr. Qin Huilan to its Paris Fashion Week show, emphasising pers
Captivating audiences: How can viral products drive brand success ?
In today’s dynamic marketing landscape, the path to brand success often revolves around the creation of viral products that captivate consumers. Analysing the triumphs of Rho