The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
Promoting diversity in the music industry
Music so often provides the backdrop to great social movements that bring about fundamental changes to our world. It has the power to profoundly impact culture and represent change
Digital World and Music Industry, the New Importance of PR
The rise of streaming platforms and social media, along with the impact of major world events, has completely shaken up the role of PR within the music industry. Traditionally focu