The great designer shuffle: when creative direction becomes market strategy
In fashion, nothing signals transformation quite like a change in creative leadership. With every season, luxury houses recalibrate their futures through a game of high-stakes musi
The evolution of celebrity-sportswear partnerships
In recent years, the landscape of sportswear marketing has undergone a dramatic transformation, marked by the rise of celebrity-sportwear partnerships and the growing influence of
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra
The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
In the evolving universe of fashion, it’s no longer enough to launch a product — you have to build a movement. And increasingly, the fastest route to cultural capital is not a
Crisis management in fashion – how to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
PR for fashion brands and designers: How to cut through the noise with substance and style
In a fashion landscape where trends shift overnight and visibility can feel performative, true differentiation lies in something deeper: strategic presence. For fashion brands and
The Importance of values for brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
Social media and the stock market
They’ve made their presence felt when it comes to affecting the fortunes of companies in the domains of travel, fashion and lifestyle to name but a few. Now influencers and socia