Why personal PR will define the next decade of brand building
Influence no longer lives in institutions. It lives in people — and that’s both an opportunity and a responsibility. The 2025 Edelman Trust Barometer confirms what’s been unf
The Importance of values for brands
For any company, having strong brand values and communicating them to their audience is essential for growth and longevity. In an increasingly competitive, global marketplace, bran
Beyond the algorithm: the real role of influencers in modern PR
In a world where information travels faster than institutions, influence has found new hosts. No longer tethered to legacy media or polished press releases, credibility today is bu