How PR supports company pivots
In the life of every company, there comes a moment when the current trajectory is no longer the right one. Market conditions shift, new technologies disrupt established models, and
Beyond vanity: Personal PR as vision and investment
There is a persistent myth at the highest levels of business: that Personal PR is mere ego-stroking, an indulgence for the image-obsessed. The reality, as every forward-thinking le
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,