Why earned media remains the most powerful lever for brands
In a landscape overrun by noise, credibility cuts through. And in 2025, few things signal credibility more quietly — and more powerfully — than earned media. Not bought. Not bo
Cannes isn’t just a red carpet but a global PR opportunity
The Cannes Film Festival is no longer simply a red carpet for cinema’s elite. It has become a battleground for cultural relevance — a live experiment in visibility, image archi
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
The race to conquer the luxury beauty market
The luxury beauty market is booming, and some big names have taken note. From new marketing strategies to internal reshuffles, as well as the launch of beauty lines from famous lux