Digital presence isn’t optional, it’s your first impression
In 2025, introductions no longer begin with a handshake. They begin with a Google search. Before the meeting, the pitch, or the follow-up email, someone is already forming an opini
Leveraging employee influence to boost your reputation
Mental health is a priority in today’s workplaces, and employees want to feel valued and supported. To enhance well-being, companies are offering remote work, wellness progra
Cultivating client loyalty: Miu Miu’s connection with Dr. Qin Huilan
Clienteling is pivotal for fashion brands aiming to deeply engage with customers. Miu Miu showcased this by inviting Dr. Qin Huilan to its Paris Fashion Week show, emphasising pers
Social media and the stock market
They’ve made their presence felt when it comes to affecting the fortunes of companies in the domains of travel, fashion and lifestyle to name but a few. Now influencers and socia
Using social media to secure B2B investment
Securing investment is one of the greatest challenges in a company’s journey and while social media hasn’t conventionally been viewed as a significant factor in attracting fina
Beyond the algorithm: the real role of influencers in modern PR
In a world where information travels faster than institutions, influence has found new hosts. No longer tethered to legacy media or polished press releases, credibility today is bu