Using social media to secure B2B investment
Securing investment is one of the greatest challenges in a company’s journey and while social media hasn’t conventionally been viewed as a significant factor in attracting fina
Rewriting the score: why strategic PR now shapes music careers
The digital era has not just disrupted the music industry — it has redrawn its borders entirely. Streaming platforms, short-form video, and the collapse of traditional touring in
The Middle East fashion market and the rise of modest fashion
In 2018, modest fashion stepped onto the global stage — not as a novelty, but as a signal. Its emergence wasn’t simply about fabric or cut, but about representation, identity,