What makes a founder unforgettable
Unforgettable founders don’t just build companies. They build meaning systems around themselves — ecosystems of trust, emotion, and coherence that outlive any campaign. When au
Why personal PR will define the next decade of brand building
Influence no longer lives in institutions. It lives in people — and that’s both an opportunity and a responsibility. The 2025 Edelman Trust Barometer confirms what’s been unf
Crisis management in fashion – how to survive a scandal
The fashion industry is no stranger to scandals. Ever since the Rana Plaza factory collapse in 2013, the sector has been under scrutiny for its opaque practices and lack of transpa
Rewriting the score: why strategic PR now shapes music careers
The digital era has not just disrupted the music industry — it has redrawn its borders entirely. Streaming platforms, short-form video, and the collapse of traditional touring in