The Oscars red carpet as a high-stakes business arena
In the glitzy world of the Oscars red carpet, where luxury labels take centre stage, the focus has shifted from mere fashion statements to a complex web of dealmaking. How did the
The power of exposure in communication strategies
In the dynamic world of marketing and brand strategy, the strategic concept of “payment in exposure” emerges as a powerful tool for brands seeking increased visibility,
How to blend virtual and reality to transform communication in the fashion industry
In a landscape where fashion meets technology, powerhouse brands are making headlines for their groundbreaking approaches to engagement and innovation. Earlier this year, Tommy Hil
The strategic alliance of luxury brands with gaming platforms
In a paradigm-shifting move, Tommy Hilfiger has plunged into the gaming universe, launching today “Fashion Verse,” a mobile styling game set to revolutionise the inters
Elevating market presence through collaborative partnerships: the SKIMS-NBA power play
The athleisure clothing market’s trajectory toward continued expansion is underscored by various factors, including the increasing demand for sustainable and innovative produ
The rise of second-hand clothing – How the fashion resale market is shaking up the industry
The second-hand fashion market has always existed on the fringes, whether in the form of charity shops, or specialised vintage resale boutiques, but now this sector that has always
The Future of Fashion
The fashion industry is continually evolving, and its future looks set to stay on the same trajectory. Over the next few years, technology and sustainability are expected to play a
Blockchain and the Future of Fashion?
Sustainability and supply chain transparency within the fashion industry are two key issues that brands need to tackle as consumers increasingly hold companies to account when it c
5 Reasons Why Luxury Brands Should be Embracing TikTok
Since TikTok exploded onto the social media scene in 2017, it has been downloaded over 2.6 billion times and is the platform of choice for Generation Z, boasting the highest engage
Walking the line between Cultural Appropriation and Cultural Appreciation in Fashion
In the fast-moving world of fashion with its constant pressure for new collections, designers of both luxury and high street fashion draw inspiration from everywhere. Many lines wi