Influencers, social media and PR: The recipe for a successful marketing campaign
The power of the influencer is anything but in decline. We witnessed it throughout 2020 as the UK government and the NHS partnered with content creators to fight the war against mi
Promoting diversity in the music industry
Music so often provides the backdrop to great social movements that bring about fundamental changes to our world. It has the power to profoundly impact culture and represent change
Walking the line between Cultural Appropriation and Cultural Appreciation in Fashion
In the fast-moving world of fashion with its constant pressure for new collections, designers of both luxury and high street fashion draw inspiration from everywhere. Many lines wi
Digital World and Music Industry, the New Importance of PR
The rise of streaming platforms and social media, along with the impact of major world events, has completely shaken up the role of PR within the music industry. Traditionally focu
The Middle East Fashion Market and the Rise of Modest Fashion
Modest fashion first sashayed down the world’s catwalks in 2018, heralding a turning point for the representation of Muslim fashion within the industry. This fast-growing sector