Blockchain and the Future of Fashion?
Sustainability and supply chain transparency within the fashion industry are two key issues that brands need to tackle as consumers increasingly hold companies to account when it c
5 Reasons Why Luxury Brands Should be Embracing TikTok
Since TikTok exploded onto the social media scene in 2017, it has been downloaded over 2.6 billion times and is the platform of choice for Generation Z, boasting the highest engage
Walking the line between Cultural Appropriation and Cultural Appreciation in Fashion
In the fast-moving world of fashion with its constant pressure for new collections, designers of both luxury and high street fashion draw inspiration from everywhere. Many lines wi
The Middle East Fashion Market and the Rise of Modest Fashion
Modest fashion first sashayed down the world’s catwalks in 2018, heralding a turning point for the representation of Muslim fashion within the industry. This fast-growing sector